When Salesforce announced its streaming platform Salesforce+, the CRM Playaz’ Paul Greenberg and Brent Leary interviewed Colin Fleming, SVP of Global Brand Experiences at the CRM company (disclosure: I work at Salesforce). Later, I asked Brent about his show on this episode of the Gang.
Brent: With all the things going on with data privacy and cookies going away, companies are going to have to figure out a way to get first—and that third party, but first party data in a clean way.
Me: Can you describe the difference?
Well, a third party, you go to a website and this website has partners that you have nothing to do with, and all of a sudden you land on a website and the next thing you know, you might be getting hit up with an ad or an email from a company you didn’t even expect, you don’t have a relationship with. But that company has a relationship with the website owner. So all of this stuff, all of these interactions or nuisance breakup of your day because of ads and notifications you’re getting, you’re getting it not because you had a direct relationship, but you …read more
Source: Tech Crunch