When you think about managing contacts and relationships in a professional environment, you might think that companies have solved this already. An entire category of products and companies have emerged around this idea with CRMs. Popular CRM platforms include Salesforce and HubSpot and I’m sure your sales team loves their CRM.
But what does CRM mean exactly? Customer relationship management. If you work for a team that doesn’t have customers, then CRMs aren’t the most appropriate tools. For instance, PR teams work with journalists, logistics teams work with suppliers, events teams work with multiple kinds of partners, etc.
Folk wants to be the relationship management tool for the rest of the company. Chances are those teams don’t use a CRM. Instead, they often rely on shared spreadsheets or information remains siloed.
The company is even trying to give this new category of contact tools a name and calls is the xRM for extended relationships manager. “In xRM, the ‘x’ stands for anyone: you can use it not only for …read more
Source: Tech Crunch