Until children reach a certain age, enrichment programs are somewhat limited to school, sports, and camps, while money-making opportunities are largely non-existent.
Now, a year-old, L.A.-based startup called Mighty, a kind of Shopify that invites younger kids to open a store online, aims to partly fill the void. In fact, Mighty — led by founders Ben Goldhirsh, who previously founded GOOD magazine, and Dana Mauriello, who spent nearly five years with Etsy and was most recently an advisor to Sidewalk Labs — hopes to woo families with the pitch that it operates at the center of fintech, ed tech, and entertainment.
As often happens, the concept derived from the founders’ own experience. In this case, Goldhirsh, who has been living in Costa Rica, began worrying about his two daughters, who attend a small, six-person school. Because he feared they might fall behind their stateside peers, he began tutoring them when they arrived home, using Khan Academy among other software platforms. Yet the girls’ reaction wasn’t exactly positive.
“They were like, “F*ck you, dad. We just finished school and now you’re going to make us do more school?’”
Unsure of what to do, he encouraged them to sell the bracelets they’d been making online, …read more
Source: Tech Crunch