By Jon Russell
The first draft of its filing does not include proposed financial details of its listing, but the South China Morning Post reports that the eight-year-old company is shooting to raise $10 billion at a valuation of $100 billion. Beyond the year’s largest IPO — and the world’s largest raise since Alibaba in New York in 2014 — the listing could make Xiaomi China’s third largest technology company based on market cap.
Xiaomi operates differently to most companies in that it sells smartphones and smart devices at waiver thin margins, relying on services and efficient use of components to pull in profit. Beyond phones, it operates its own retail business and internet services such as payments and streaming. That strategy — which CEO Lei Jun calls a “triathlon” — is focused on services for growth since Xiaomi has capped its maximum net profit for hardware at five percent.
Xiaomi said in its filing that it has over 190 million people using its MIUI version of Android — that’s a good insight into how …read more
Source: Tech Crunch