By Jon Russell
Musical.ly, the short video app that’s popular among teens and young people, is going away. Kinda.
The app and all user data and accounts is being merged with Toktok, a sister app that’s owned by ByteDance, the Chinese company that acquired Musical.ly for around $1 billion last year.
The switch-over happens today (Thursday) and it should be relatively seamless. Users of Musical.ly will see their app switch to TikTok once they update the app, and they should find their account, videos and personal settings inside the new app as per usual.
One notable new addition is a setting that alerts a user when they have been active in the app for two hours that day. Its addition comes just a day after Facebook added similar ‘well-being’ features to its core social network and Instagram.
ByteDance is making the move to consolidate its audiences on both apps. Four-year-old Musical.ly, which is particularly popular in the U.S., has around 100 million users while TikTok, which was created in 2016 and operates worldwide minus China, claims 500 million monthly active users. In China, the sister product is Douyin, while the company also offers news apps Toutiao in China and TopBuzz …read more
Source: Tech Crunch