By Steve O’Hear
Pointy, the startup that offers tech to help bricks and mortar retailers put their stock online so that it can be discovered via search engines, has picked up $12 million in new funding. The Series B round is led Polaris Partners and Vulcan Capital, and brings total funding for the Irish company to $19 million.
Founded on the premise that people often resort to e-commerce behemoths like Amazon because they can’t find the same item locally, Pointy has developed a hardware and cloud software solution that makes it easy to create a bespoke website as means of making local stock discoverable online. Specifically, the ”Pointy box” hardware gadget connects to a store’s barcode scanner and automatically puts scanned items on a Pointy-powered website for the store.
Store pages are then optimised for search engines, so that when you search for products locally — say your favourite artisan beer — a Pointy-powered result shows up and encourages you to visit the store and make a purchase. In other words, this is about helping local retailers drive more footfall, but with very little additional overhead.
Pointy CEO and co-founder Mark Cummins says the Series B round will be used …read more
Source: Tech Crunch