Mercedes-Benz channeled the wild and imaginative world of James Cameron’s hit movie Avatar for its latest concept car — an electric autonomous vehicle covered in bionic flaps that aims to show how man and machine can merge and live responsibly in nature.
The concept car, appropriately named AVTR for Advanced Vehicle Transformation, was unveiled Monday night at CES 2020, the giant tech trade show held each year in Las Vegas. And like many concept cars, it’s outrageous and sleek and a little bit out there. Did we mention it has scales?
To be clear, this is a show car. This means the Vision AVTR won’t be available to buy now, next year or in five. But as Ola Källenius, Daimler’s Chairman and the head of Mercedes-Benz noted Monday night, “show cars are here to spark our imagination, just like science fiction movies do.”
The idea is that these exercises conducted periodically by automakers not only spark creativity among engineers and designers, it can also telegraph where they’re headed. For Mercedes, the big message that Källenius was pushing Monday evening during his CES 2020 keynote was sustainability throughout the entire life cycle of a vehicle from the plant it is built in to …read more
Source: Tech Crunch