This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
In today’s frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts.
By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should “manage” customers today. It’s not enough to cull data and develop targeted campaigns, only to beat customers to death with factual product information, special promotions and sales pitchesWe ultimately need to reach and converse with customers in a way that feels (yes, feels) authentic and meaningful. Read more…
Source: Mashable Business