By Jake Bright
DHL went live with the digital retail app in April, bringing more than 200 U.S. and U.K. sellers — from Neiman Marcus to Carters — online to African consumers.
DHL’s move to offer Africa eShop to 20 of the continent’s 54 countries comes a month after Africa’s most visible (and well funded) e-tailer, Jumia, went public. Jumia—which operates consumer retail and online service verticals in 14 African countries—raised over $200 million in an NYSE IPO.
There’s a competitive e-commerce scenario brewing between the two platforms. DHL Africa e-Shop touts itself as “Africa’s Largest Online Shopping Platform.” Jumia said “We believe that our platform is the largest e-commerce marketplace in Africa,” in its SEC S1 filing.
It’ll take a little more time to shake out the stats behind each company’s branding claims.
DHL didn’t respond directly to the question of Africa eShop’s new market …read more
Source: Tech Crunch