By Steve O’Hear
Charles, a Berlin-based startup that offers a “conversational-commerce” SaaS for businesses that want to sell on WhatsApp and other chat apps, has raised €6.4 million in funding.
Led by Accel and HV Capital, the seed funding will be used by the company to scale and meet existing demand for its conversational commerce platform.
Launched in 2020 by Artjem Weissbeck and Andreas Tussing after the pair had run a year-long experiment running a store in WhatsApp, Charles enables businesses to sell products and services via WhatsApp and other chat apps in order to “increase conversion rate, customer loyalty and ultimately revenue”.
The SaaS connects chat app APIs, such as WhatsApp and Messenger, with shop and CRM systems, like Shopify, SAP and HubSpot, all delivered through a user-friendly interface. The idea is to make it easier for businesses to meet their customers on the channels they already use and to bridge the gap between sales enquiries and support, and actual conversions.
” ‘Traffic’ and with it ‘conversion’ will exponentially move from the streets (retail) and the browser/native apps …read more
Source: Tech Crunch