By Jon Russell
Amazon introduced 10 percent savings at Whole Foods for Prime members earlier this month, and today it kicked off a nationwide expansion of the initiative.
The Prime Whole Foods discount — one of a number of measures following Amazon’s acquisition of Whole Foods — has expanded to 12 more states, including northern California, Colorado and Texas, with more set to follow soon.
The collaboration is yet another reason to subscribe to Amazon Prime, and the compelling package for consumers gives retailers — both online and offline — further reason to fear Amazon.
The offer was launched in Florida first but this expansion is the first of a wave that are designed to allow Prime customers across the entire U.S. to get discounts at Whole Foods and Whole Foods Market 365 stores by the end of this summer. Whole Foods currently has over 470 stores in the U.S., Canada and U.K. combined, but the majority — 463 to be precise — are in the U.S so there’s plenty of work to cover that entire patch.
Source: Tech Crunch