That’s roughly one-third of the $12.8 billion that the tobacco giant had invested into JUUL a little less than one year ago.
What a difference a year has made.
JUUL, which has become synonymous with the vaping phenomenon that has swept the U.S., was once hailed as being at the forefront of a wave of companies that were making smoking obsolete and nicotine consumption safer for consumers.
The company began running into problems as its popularity increased exponentially (in part by allegedly turning to some of the same tactics big tobacco used to target underage consumers).
As the complaints began to roll …read more
Source: Tech Crunch