By Brian Heater
A few buffet mistakes aside, NuraLoop were the biggest disappointment of my 2019 CES. When the headphones showed up at the show as dummy units, it hurt my heart a little. The original Nuraphones made an appearance on my 2017 best of the year list, and the idea of a portable version I could take on long flights seemed almost too good to be true.
And for a full year, it was exactly that. Understandably, the Australian startup ran into a few roadblocks attempting to bring the product to market. It’s still a young company, even though its first gen product when over remarkably well. The noise-adapting headphones were extremely well thought out, right down to the package.
The hangup for their portable, in-ear counterparts is pretty surprising, to be honest. For much of the year, Nura just couldn’t crack the code of the cable, of all things. It’s a doubly odd sticking point, given how many of its competitors have ditched the cabling altogether. It should be noted up front, however, that the decision to keep things tethered is more pragmatic than aesthetic (honestly, it wouldn’t have been choice from a design standpoint).
As CEO Dragan Petrovic mentioned in a briefing …read more
Source: Tech Crunch