By Manish Singh
Amazon has rolled out India’s first celebrity voice feature on Alexa with the nation’s biggest movie star Amitabh Bachchan as the company makes a push to lure more users in the world’s second-most populated nation.
The company, which rolled out the voice of Samuel Jackson on Alexa in the U.S. in 2019, said users in India can add the Bollywood legend’s voice to their Echo devices or Amazon shopping app for an introductory price of 149 Indian rupees ($2) for the first year. (Starting second year, the annual price will move to $4.)
The 78-year-old actor is providing Amazon with stories from his life, a selection of poems from his father, tongue twisters, and motivational quotes. Amazon customers can also ask Alexa to play music, set alarms, get weather updates and get answers in Bachchan’s signature style.
And the company said it is also applying neural speech technology to make Alexa sound like Bachchan even if there’s no direct pre-recording. (Amit ji, remind me to ask you about Amazon’s antitrust situation in India later today.)
Image credits: Amazon
“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. …read more
Source: Tech Crunch