“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who no longer wears Nike shoes every day. And that bugs them.”
Shapiro comes from a technical background, as a repeat startup founder and open-source web developer. But these days, as the co-founder of growth education company Demand Curve and startup growth agency Bell Curve, he advocates telling your story by speaking from the heart. We interviewed him earlier this week to hear more about how he sees marketing in 2021.
Elsewhere on TechCrunch and Extra Crunch this week, we published guest columns about using influencers in early-stage brands, the global retail media spending trend and talked to Growth Folks, a growth marketing organization in India.
But first, here are a couple of the most recent recommendations from founders in our startup growth marketer survey. (If there’s a growth marketer that you’ve enjoyed working with, please tell us here.)
Source: Tech Crunch