China to ship 3 billion parcels during post-COVID Singles’ Day
By Rita Liao
China’s e-commerce behemoths Alibaba and JD.com again claimed to have set records during the world’s largest shopping event, Singles’ Day. The figures can often be gamed to paint a rosy picture of perpetual growth, journalists and analysts have long observed, so they are limited metrics for measuring the firms’ performance or Chinese consumers’ purchasing power in times of COVID-19.
Nonetheless, the heavy workload for express couriers is indisputably real and visible.
Starting the second week of November, I noticed parcels beginning to pile up outside my apartment compound in downtown Shenzhen, awaiting their final doorstep delivery. Courier workers dashed in and out of elevators, hurling boxes of items that shoppers bought at discounts or after being tricked by elaborate sales formula into thinking they got good deals.
Singles’ Day will see 2.97 billion packages delivered across China between November 11-16, the period when merchants begin shipping after a pre-sale period, according to a notice from the State Post Bureau. That marks a 28% increase from the year before and doubles the normal daily volume.
It also means that, on average, every person in China is set to get more than two parcels during the shopping spree. They will also receive plenty …read more
Source: Tech Crunch
