Tinder’s “Swipe Night” is going global. The dating app announced today that its interactive video series will be available in Asia and other international markets starting on September 12, giving users another way to connect as they continue to stay at home because of the COVID-19 pandemic.
As in the United States, where “Swipe Night” first launched last October, the international version of “Swipe Night” will be broadcast on Sundays. For audiences outside the U.S., three consecutive episodes are planned, starting with the first one on Sept. 12 from 10am and midnight, and airing on consecutive Sundays at the same time.
Similar to Netflix’s “Black Mirror: Bandersnatch” and other interactive entertainment, “Swipe Night” presents viewers with a “choose-your-own-adventure” narrative, but each of its episodes is only seven-minutes-long and users’ choices are added to their profile, giving them another way to figure out if someone is a good match.
“Swipe Night” is not the first in-app event that Tinder has introduced over the past couple of years to increase user engagement as it competes with other dating apps for younger users. Other examples, held last year before the pandemic, included Spring Break mode and <a target=_blank …read more
Source: Tech Crunch