By Manish Singh
Flipkart on Wednesday added support for three more local languages as the Indian e-commerce giant looks to widen its foothold in smaller cities and towns across the country where fewer people speak English and Hindi.
The Walmart -owned firm said its online marketplace now has interfaces in Tamil, Telugu, and Kannada, three languages that are spoken by roughly 200 million people in India.
Today’s announcement follows Flipkart adapting its interface in Hindi language on its website and app last year. Flipkart’s rival, Amazon, added support for Hindi in 2018. It does not support any additional Indian languages.
A Flipkart spokeswoman told TechCrunch that support for Hindi language has been well received by customers. “About 95% of consumers who opted for the Hindi interface continued using the interface as a testament of its efficacy,” the spokeswoman said.
Flipkart said the new localization effort, for which it conducted on-ground surveys in many cities, includes a “judicious” mix of translation and transliteration of words from the aforementioned three languages. Overall, it has incorporated more than 5.4 million translated words into its product pages, banners, and payments pages in the three local languages.
“We truly believe that language, if …read more
Source: Tech Crunch