By Manish Singh
Glance, which serves media content, news, and casual games on the lock screen of Android -powered smartphones, has amassed 100 million daily active users, it said today.
The subsidiary of ad-firm InMobi Group reached the milestone in 21 months in what appears to be the shortest duration for any popular internet service to gain their first 100 million daily active users, said Naveen Tewari, founder and chief executive of InMobi Group, in an interview with TechCrunch.
Glance uses AI to offer personalized experience to its users. The service replaces the otherwise empty lock screen with locally relevant news, stories, and casual games. Late last year, InMobi acquired Roposo, a Gurgaon-headquartered startup, that has enabled it to introduce short-form videos on the platform.
“Introducing short-form videos and games on Glance has helped us increase the engagement level. About 25% of our users actively play games on Glance,” said Tewari. The firm is now working to make these short-form videos available in many local languages. (You can also try the service on your mobile web browser or through its preview app on Google Play Store.)
Glance ships pre-installed on several smartphone models. The subsidiary …read more
Source: Tech Crunch