By Jake Bright
Comcast NBCUniversal believes its can access startup innovation while supporting future Olympic gold-medalists.
The American mass media company launched its new SportsTech accelerator today, based in part, on that impetus.
TechCrunch attended a briefing with Comcast execs at 30 Rock NYC to learn more about the initiative.
The SportsTech accelerator is a partnership across Comcast NBCUniversal’s sports media brands: NBC Sports, Sky Sports and the Golf Channel.
Accepted ventures will gain $50,000 in equity-based funding and enter SportsTech’s three-month accelerator boot camp — with sports industry support and mentorship — to kick off at Comcast’s Atlanta offices August 2020.
Boomtown Accelerators will join Comcast in managing the SportsTech program, with both sharing a minimum of 6% equity in selected startups.
Industry partners, such as NASCAR and U.S. Ski & Snowboard, will play an advisory role in startup selection, but won’t add capital.
An …read more
Source: Tech Crunch