Tesla’s customer referral program is back weeks after it was killed off
Tesla killed off its customer referral program way back on Feb. 1, 2019 because the popular program was getting too costly to maintain. But now, less than two months later, Tesla is bringing it back with new incentives aimed at rewarding its customers, and bringing in new ones.
Tesla’s customer referral program had offered a bevy of incentives, including six months of free charging at Supercharger stations, launching a chosen photo into deep space orbit, VIP invitations, and even free Roadsters. The prizes, CEO Elon Musk said at the time, were beginning to add cost to its vehicles. In short: incentives to keep existing customers engaged and drive new sales were cutting into the company’s margins.
The Tesla customer referral program will end on Feb 1. If you want to refer a friend to buy a Tesla & give them 6 months of free Supercharging, please do so before then.
— Elon Musk (@elonmusk) January 17, 2019
Tesla announced Thursday it would introduce a new referral program, a decision that was driven, in part, by customer feedback.
“While our previous Referral Program was very successful, it came …read more
Source: Tech Crunch
