By Jon Russell
Remember that egg that became Instagram’s most-liked post? It used its recently-acquired fame to shed light on mental health and the pressures of social media.
The account now has 10 million followers — its record photo has over 52 million likes — and it put that audience to use with a 30-second video that aired on Hulu around the Super Bowl. The account had teased a major revealed in recent weeks, and it proved to be the short spot with Hulu that promotes mental health awareness, particularly around the context of using social media.
“Recently I’ve started to crack… the pressure of social media is getting to me,” the video reads as the egg’s shell begins to crack before breaking into pieces.
“If you’re struggling too, talk to someone,” the egg says before it is resurrected with a full shell once again.
The video closes with a link to the Mental Health America website.
Hulu’s Egg reveal is a mental health PSA which I love pic.twitter.com/Mb46prevKR
— Alexandra Able (@AlexandraAble) February 4, 2019
The video received praise from Mental Health America and many others on Twitter, but plenty of its <a target=_blank href="https://crunchbase.com/organization/instagram" target="_blank" …read more
Source: Tech Crunch